The Challenge
A Thai e-commerce business selling across multiple platforms (website, Facebook Shop, LINE shopping) processed 200+ orders daily. Each order required staff to manually copy details between platforms, update inventory spreadsheets, create shipping labels, enter tracking info, and notify customers via LINE. This took 15–20 minutes per order, required 3 full-time staff, and still produced errors — wrong inventory counts, missed notifications, duplicate entries.
The Solution
LYNXFUSE built an end-to-end order automation workflow connecting all platforms:
1.Order received from any channel → automatically captured by central system
2.Inventory immediately updated across all platforms in real-time
3.Invoice auto-generated and emailed to customer
4.Shipping label created via courier API (Kerry, J&T, Thailand Post)
5.Tracking number pushed back to all platforms and CRM
6.Customer notified via LINE OA with tracking link
Results After 3 Months
100% orders automated
Every order flows end-to-end without human touch
60% faster fulfillment
Same-day shipping now achievable for all orders
Zero data entry errors
Eliminated human error factor completely
3 staff reallocated
Moved to customer experience and growth roles
฿540,000/year saved
Direct labor cost savings
ROI in 4 months
Implementation cost fully recovered