AI Sales AutomationB2B Services · Thailand

B2B Company Increases Sales Conversion by 35% with AI Lead Scoring

How LYNXFUSE built AI-powered lead qualification for a Thai B2B services company — automating 100% of lead scoring, increasing conversion, and freeing the sales team to focus only on buyers.

+35%
Conversion rate
vs previous period
100%
Leads auto-qualified
Zero manual review
50%
Less sales admin
More time on closing

The Challenge

A B2B services company was receiving 150+ inquiries monthly through their website, LINE OA, and referrals — but 70% of these were from prospects who were either too early in their buying journey, had insufficient budgets, or were outside the company's target market. The sales team spent significant time qualifying leads manually through back-and-forth messages before realizing a prospect wasn't ready to buy.

High-value prospects — those with budget, timeline, and decision-making authority — were mixed in with unqualified inquiries and often waited too long for sales attention, causing lost deals.

The Solution

LYNXFUSE built an AI-powered lead qualification and automation system:

1. Multi-source lead capture

All inquiries from website, LINE OA, and email automatically captured and normalized into CRM

2. AI qualification scoring

AI evaluates each lead on company size, budget indicators, timeline urgency, and intent signals — scores 1–100

3. Automated qualification conversations

AI chatbot on LINE OA asks qualifying questions naturally, extracts key decision factors

4. Priority routing

High-score leads (70+) immediately alerted to senior sales reps. Medium leads enter nurture sequences. Low leads receive educational content

5. Automated follow-up

Personalized follow-up sequences via LINE and email trigger automatically based on lead score and behavior

6. CRM sync and sales handoff

Full conversation history, qualification data, and next action auto-populated in CRM before sales rep takes over

Results After 6 Months

+35% conversion rate
Sales team closes more because they only talk to qualified buyers
100% leads auto-scored
No lead falls through the cracks or waits for manual review
50% less sales admin time
Sales reps spend 4 more hours/week on actual selling
3x faster first response
High-value leads contacted within minutes, not hours
22% more pipeline from same leads
Better nurturing converts previously lost medium-score leads
ROI in 3 months
Single additional conversion per month exceeded implementation cost

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