Pricing in the AI and custom software industry is notoriously opaque. Agencies often refuse to give numbers until after multiple discovery calls. At LYNXFUSE, we believe in transparency.
While every project is unique, AI automation projects generally fall into three pricing tiers based on complexity and integration requirements.
The 3 Pricing Tiers of AI Automation
Basic LINE OA AI Chatbot
Perfect for SMEs needing automated customer service without complex integrations.
Integrated Workflow Automation
Connecting existing systems to eliminate manual data entry and automate processes.
Custom CRM / Enterprise Agent
Full custom software development or advanced autonomous AI agent systems.
What Drives the Cost Up? (The Variables)
Why does one LINE OA chatbot cost 50,000 THB and another cost 150,000 THB? The answer is almost always integration complexity.
- • Data Source Quality: If your product data is in a clean, accessible API, integration is cheap. If it's in 5 different messy Excel files that need to be cleaned and merged daily, the cost rises significantly.
- • Legacy Systems: Connecting AI to modern SaaS (like Shopify or HubSpot) is straightforward. Connecting it to a 15-year-old on-premise ERP system requires custom middleware, driving up the price.
- • Decision Complexity: A bot that answers FAQs is cheap. A bot that analyzes customer history, checks inventory, calculates a custom shipping rate, and generates a payment link requires complex logic and extensive testing.
Ongoing Costs (OPEX)
While LYNXFUSE charges a one-time build fee (no mandatory monthly retainers), you will have ongoing operational costs for the underlying infrastructure:
- Cloud Hosting (AWS/GCP)~1,500 - 3,000 THB/month
- AI API Usage (OpenAI/Anthropic)
Based on volume (e.g., 5,000 chats/mo)~500 - 2,000 THB/month - Optional Maintenance Retainer
For updates, tweaks, and priority support10,000 - 25,000 THB/month
How to Calculate ROI
An automation project isn't an expense; it's an investment with a measurable payback period. Most of our clients achieve full ROI within 3 to 6 months.
"If a 150,000 THB automation system saves 3 staff members 15 hours a week of manual data entry, you are saving ~45,000 THB per month in labor costs. The system pays for itself in 3.3 months."